Elegant luxury packaged in a custom branded box. Designed to improve brand awareness through custom made gift packages for a selection of our customers. For the project, Misook required custom made boxes, lookbooks, and special message cards. Each item included in the box was placed for the ideal customer experience and brand storytelling, and then meticulously wrapped in metallic paper before sealed and shipped.

Client: Ashlar Projects

An exploration in branding, ski graphics, illustration and exhibition design. Designed for the three month pop-up exhibition Alignment/Suspension. The space drew inspiration from modern street style fashion, architecture and 1980s pop culture. The objective was to explore the possibilities of consumer products and brand experiences in the action sports industry.

Specifics of the work included designing a brand identity, the vinyl wrap covering the skis, small memorabilia, photography and exhibition space as it changed forms throughout the three-month exhibition. The Old school ski design project was also presented at Alignment/Suspension as a later unveiling that the “Limited” Edition ski design.

An exploration in branding, ski graphics, illustration and exhibition design. Designed for the three month pop-up exhibition Alignment/Suspension as the second release of the exhibition. As the second ski and collateral material released, the objective was to explore more playful possibilities of consumer products and brand experiences in the action sports industry.

Specifics of the work included designing a brand identity, the vinyl wrap covering the skis, small memorabilia, photography and exhibition space. 

Client: Ashlar Projects

Client: Ashlar Projects

Prospective and existing customer direct mail pieces for the Fall 2019 season. Designs for each months’ new deliveries, packaging inserts and event post cards. 

Spring season informational booklet sent to department store buyers, merchandising teams and executives. Designed to explain brand value for wholesale partners, online and logistics capabilities and brand history. Campaign targeted existing wholesale partners and prospective customers, with an early preview of the season’s editorial photography. 

Luxury tie packaging for the concept brand Viaggiatore, which means traveler in Italian. With a name hinting at its secondary purpose of easing an executive’s travels.  The packaging is made from recycled cardboard and has an internal structure that will hang the three ties orderly in a closet. This concept is sustainable, elegant and convenient. 

Grounded is a farm to fork dining experience in the Pacific Northwest. Seasonal menus based around food produced on the farm and local partnering producers. The dining experience includes a guided tour of the farm, an indoor greenhouse as part of the dining area and a map with the brand story. Architectural elevations are included on the map to explain the agricultural functions of the building.  

Designed as an experiential to showcase Oklahoma State University graphic design student work, the concept of Spectrum is to use light and environmental layout to showcase program diversity and success. Historically, the show was organized with each student grouping his or her works’ together. Spectrum works by categorizing and creating a UX experience that takes the user through the entire cohorts’ body of work.

Previous cohort exhibitions struggled with exhibitor flow of traffic. By grouping by design solution, students will have work throughout the entire gallery space. Viewers will then move through the entire gallery space. Movable hanging displays act as an additional means for guidance, by creating clear pathways.

Interactive digital publication article addressing the damaging impact of tobacco advertising. Tobacco usage has been a major problem in the US for decades and the industry is now acting as a wolf in sheep skin, by marketing e- cigarettes as a healthy alternative. By the 1990s, advertising had been severely restricted, and sales began declining but e-cigarettes have replaced cigarettes for the millennial generation. The same unrestricted advertising environment that existed in the 1960s has been recreated today for these new nicotine-based devices. To highlight the similarities between the two nicotine products, the design reflects the advertising of the 1960s.

The definition of Glean is to gather from various sources. As a concept it is how the app is able to adapt to the user’s personal needs. Glean is a food app designed to benefit users by efficiently storing their food needs and information in one location. It does this by allowing each to user to identify allergies, plan meals, and track purchases. These tools help cut down on wasted time, money, and food while remaining easy to use. All sections of the app sync. After a meal is eaten on the weekly meal plan, the pantry deducts the quantities used to keep accurate track of the food items in your kitchen. The pantry is easily restocked by taking a photograph of your receipt at the grocery store. The shopping list feature is automatically updated with the recipe items the user adds. 

A thesis in how users interact with leather understanding its properties in design. The study began with two design research questions: how might manipulating the surface of leather change the interactor’s emotional and physical reaction to it, and how might leather live.Five months of work resulted in this 48-page book discussing research processes, results and experiments. 

Why do people take such great pleasure from leather? When evaluating the success of products made from the material, it became crucial to understand what traits attract people to engage and emotionally attach to the material, subsequently the product it composes. Two question: how might manipulating the surface of leather change the interactor’s emotional and physical reaction to it, and how might leather live were the questions this semester long research project was built around. This 48 page book contains research conclusions, process and testing methods.