Interactive digital publication article addressing the damaging impact of tobacco advertising. Tobacco usage has been a major problem in the US for decades and the industry is now acting as a wolf in sheep skin, by marketing e- cigarettes as a healthy alternative. By the 1990s, advertising had been severely restricted, and sales began declining but e-cigarettes have replaced cigarettes for the millennial generation. The same unrestricted advertising environment that existed in the 1960s has been recreated today for these new nicotine-based devices. To highlight the similarities between the two nicotine products, the design reflects the advertising of the 1960s.